Sunday, 24 March 2013

Weekly Progress Report 2 : Socially Responsible Packaging

Peer Feedback - Rice Bag Concept

Peer 1 - Joshua Hermawan

Solid concept that helps the prevention of the social issue of plastic bags. Likes the idea of converting rice bags that have a bad shape for groceries, into a reusable shopping friendly bag that can last forever.  Think of ideas in terms of the design on the bag for after rice use, like different colours and images, this is in contrast to the more traditional rice branding which will be featured on the other side of the convertible bag. Idea of having the bag turn inside out can reinforce the idea of a convertible bag, and can be attractive to consumers.

Peer 2 - Reza Sazesh

Likes the idea of having the rice bag being able to be turned inside out, really making the point clear of a convertible reusable bag. May need another feature(s) in order to make it more innovative and interesting. Otherwise idea is good, making it a better bag for rice (easier to open), and having it actually useful for later use.


Feedback from tutor - Sam

Good concept, in turning a rice bag into a good reusable shopping bag. However the design may not be innovative enough, and may not involve enough change from the current reusable shopping bag solutions. It was suggested to try think of some new ideas, in order to once again make the packaging more innovative.

In order to turn it inside out and for the zipper to be used on both sides, I considered a double sided zipper. However one thing that was brought up was that the handles on the bag had to work from both sides.
 
After week 2 of the project, I was advised to proceed with the rice bag convertible concept, by my tutor and fellow peers. This was as my other concepts which included the socially responsible cement bag, and the socially responsible vitamin C tablet jar.

This rice bag concept gets rid of the traditional rice bag shape, in order to favour re-usability as a shopping bag. This means adopting the shape current reusable shopping bags adopt, having them square at the bottom to ensure grocery items do not get squashed at the bottom of the bag.

Improvements made from Week 2 of the project :
- The idea of turning the bag inside out. This enables the bag to have a more aesthetically pleasing appearance on the other side of the bag, in which the consumer can select potential different colours and designs. Furthermore, this further emphasises the idea of a 'convertible rice bag', having it turn inside out.




1 comment:

  1. Hey Andrew,

    Let me know what his reply is to your clarification.

    He does make a good point though. With cigarettes and gum it is a focus about the littering created from using the packaging. (butts on the ground going back into the cigarette box. With rice, its not really the same issue.)

    The Bags you are talking about are used for aid around the world, so maybe, to make your project much stronger you could look at the post use of this packaging in a third world environment. Have a brief look at water filtration materials and perhaps you could work on a bag that doubles as a water filter.

    Food aid is an important social issue in the developing world , next only to water. Combining this social issue into aid packaging is a really promising concept. Again, let me know what mar thinks.

    I know you will have a lot of work to do in a short period of time on this, but these social issues will already have pleanty of research, images and infographics that you can copy ( and site in your references of course :P ) and use in your rationale.

    Sam

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